On this episode of the Korean Beauty Show podcast Lauren gives her verdict on whether it matters if a K-Beauty product that is popular overseas isn’t trending Korea. She discusses globally popular K-Beauty brands that are basically unknown in Korea and vice versa plus why the trends are different. 
 
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/does-it-matter-if-k-beauty-products-aren-t-popular-in-korea
 
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EPISODE SUMMARY

Globally Popular K-Beauty Brands that are basically unknown in Korea 
Globally Popular K-Beauty Ingredients that aren’t really trending in Korea
Popular Products or Brands in Korea that don’t get much air time overseas
Why are the trends different?
Does it matter?
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