If you want to keep up to date with all things Korean beauty then this is the podcast for you. We'll cover everything from an insights into the products, ingredients and trends you'll be seeing in beauty, as well as how to perfect your own skincare routine.
 
Topics discussed in this episode:
Who Am I?
Most of you who are listening will probably have met me through STYLE STORY, my business which was founded in 2014 and is Australia’s first Korean Beauty store.
If you haven’t already met me either in person or online, then allow me to introduce myself.
I’m your host Lauren Lee and I’ve spent the last 10 years living and breathing all things K-Beauty. I’m an Aussie who is now permanently based in Seoul, South Korea and I can’t wait to share all the things I’ve learned living and working in the K-Beauty industry with you.
I have created this podcast so that I can provide you with practical tips to help you with your own Korean beauty journey. I’m going to be giving you all the tricks I’ve picked up through my own Korean beauty routine, as well as working with Korea’s hottest skincare and makeup brands for the last 7 years.
I’m also going to be sharing the things I wish I’d known so hopefully I can save you some time, money and wasted products. These episodes are going to be coming to you once a week every Tuesday.
 
Why K-Beauty?
To give you a little bit of an idea about who I am and where I’ve come from, I first discovered Korean Beauty nearly 10 years ago while studying on exchange at Yonsei University in Seoul, South Korea.
At the time, I had no idea that K-Beauty even existed and I didn’t speak the Korean language.
I was originally drawn in by the innovative product packaging, and once I tried the products for myself I was surprised by just how different Korean beauty products were to anything I’d tried before. The ingredients and formulas were really unique and the quality was comparable to products five times as expensive back home.
I started bringing Korean skincare and makeup back to Australia for friends and
family as gifts, but before I knew it I was filling “orders” for people who had fallen in love with them and wanted more!
Initially, I founded my business STYLE STORY as a hobby but several years later, with the products basically selling themselves, I set up STYLE STORY as a side-hustle.
Since then, the business has grown to become my full-time job and led me full circle back to a life in Seoul, Korea where I’ve lived since 2016. I now speak fluent Korean and STYLE STORY has teams in both Seoul, South Korea and Australia, along with a warehouse based in Sydney.
 
My #1 Tip for Starting Out with Any New Skincare
Patch testing
This is really just a quick series of tests you can run to see whether a product agrees with you or not before slathering it all over your face.
Why are you testing? We test for 3 things – allergies, irritation and pore clogging.  
How to test? Click here for everything you need to know.
 
Resources for this episode:
STYLE STORY – Online Korean Beauty Store
Introduction to Patch Testing
 
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