There's one trend on everyone's lips for the beauty industry in 2024. It's multifunctional beauty products! While this trend isn’t exactly a new one, there’s no denying it’s not going anywhere soon. On episode 222 of the Korean Beauty Show podcast we explore. 
 
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/multifunctional-skincare-from-korea
 
Episode Summary:
Korea has been focused on multifunctional beauty products for several years, thanks in part to the impact of the pandemic and also in part due to the continued push towards sustainability. Multifunctional skincare products hit on a couple of key trends that consumers are presently invested in. Firstly, condensing their beauty routines and using fewer products in the interests of saving money.
The cost of living crisis in many countries around the world has forced some beauty consumers to tighten their belts. They're consequently looking to do "more with less".
For others, the desire to do the "right thing" by the environment and cut down on unnecessary steps in their skincare routine has propelled their move towards multi-functionality.
In addition, multi-functional products have always been popular among the jet-set crowd, looking to take fewer (and less spill-ier) products with them on the road.
Whatever the reason, we can expect products that achieve several goals within formula to continue to gain popularity. 
 
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