You’ve trained your team to be wholly focused on providing a superb customer experience for every person who walks in the door, but sometimes, things go awry. Whether it’s a customer who has to wait longer than expected, or a vehicle repair that wasn’t performed correctly, these missteps have a real cost. Randy O’Connor, principal and owner of Dealer 2 Dealer Development Group, says dealers can calculate the true cost of these mistakes, and then help their teams understand what the errors mean to the bottom line.