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How Depop is Tapping Into What Gen Z Wants with its Fashion Resale App

How Depop is Tapping Into What Gen Z Wants with its Fashion Resale App

FromMost Innovative Companies


How Depop is Tapping Into What Gen Z Wants with its Fashion Resale App

FromMost Innovative Companies

ratings:
Length:
32 minutes
Released:
Sep 7, 2021
Format:
Podcast episode

Description

In this episode, we’re talking about social media. While Facebook and Twitter still dominate the space, apps like TikTok and Clubhouse are offering people new ways to express themselves and form communities. 
Amy chatted with Maria Raga, the CEO of Depop, the fashion resale app that’s become popular with Gen Z. The platform has 30 million registered users: 90% of them are under 26 years old. They discuss Depop’s unique approach to social commerce and how it has fostered a deep connection with younger users.
Released:
Sep 7, 2021
Format:
Podcast episode

Titles in the series (100)

Which companies are on the cutting edge of artificial intelligence? What’s the next major breakthrough in healthcare? How do iconic brands reinvent themselves to appeal to the next generation? Most Innovative Companies is where tech, business, and innovation convene. Join host Yasmin Gagne as she brings you the latest innovations transforming business and society—and highlights the companies that are reshaping industries and culture.