Content tilt. What is the subject matter of our content?

Great Vibe
Healthy
Delicious Food
Unique Experience

Who is our customer marketing persona? ... Essentially, a persona, whether you call it a buyer persona or marketing persona, is a proxy for your target audience – a valuable shorthand for someone who has the same interests, priorities, and concerns as your buyers.

Location – Where do people from this persona live?
Interests – What are the interests of people in this persona?
Education Level – What is the education level of this persona?
Income Level – What is the income range of this buyer persona?
Buying Motivation – What is this personas reasons for visiting or ordering from your restaurant?
Buying Concerns –  What is this personas concerns when visiting or ordering from your restaurant?

Source: https://limetray.com/blog/customer-personas-for-your-restaurants-success/
Customer Personas

Lunch Regular
Dinner Individual
Dinner Family
Business Catering
Family Catering

Where are they?

Publications
Schools and Universities
Local Government
Nearby Businesses and Organizations
Churches
Apartments
Radio and Podcasts
Top Bloggers
Top Ten Social Media Influencers
Favorite Websites – Why type of websites do people in this persona frequent?
Social Media – Where are they on Social Media

Content Ideas
25 Social Media Campaigns for Restaurants.  https://restauranttopia.com/tools-ebooks/
What are the channels for disseminating content

Blog
Social media
LinkedIn
TikTok
Facebook
Instagram
YouTube
Email, Text, etc.)

Who is going to push the content?

Personal
Company
Employees
Influencers

What is the call to action?
What are we collecting?

Name
Address
Emails
Phone Numbers
Retarget

Review - Peter Drucker was right when he wrote: “What gets measured gets managed.”

Measure
Report
Analyze
Optimize

To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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