25 min listen
125: 5 Ways to Do a Monthly Unboxing - Every Month
FromLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
125: 5 Ways to Do a Monthly Unboxing - Every Month
FromLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
ratings:
Length:
30 minutes
Released:
Jul 5, 2023
Format:
Podcast episode
Description
How many different ways do you do an unboxing for your subscription box every month? Would it surprise you to learn there are FIVE different ways you can do an unboxing… every month? My box opening checklist makes it easy!
Building connections. Creating excitement and FOMO. Growing your waitlist. Gaining new subscribers. There are so many reasons you need to make a monthly unboxing part of your subscription box marketing strategy.
You know the why, let’s talk about the how. How can you do a monthly unboxing FIVE different ways every month? Simply follow this checklist.
Live Unboxing - this is a MUST. Turn on the camera, invite your followers and subscribers, and take them through the box. Don’t overcomplicate it:
Set the date
Set the stage
State your hook
Encourage engagement early
Tell the story of the box (your curation process)
Show each piece and how it ties to the next
Give the audience a call to action (subscribe, join the waitlist, grab one of the extra pieces)
Email Unboxing - using the same content you just created for the LIVE.
Blog Unboxing - turn the email unboxing into a blog post.
Short Video Unboxing - while taking pictures for social media, the blog, and the email, shoot a boxing or unboxing video
Use on Reels, TikTok, YouTube Shorts, Pinterest, etc.
Story Slide Unboxing - create three-five slides to use in picture stories.
If you’re not currently doing a monthly unboxing, don’t try to start doing all five. Instead, start with one or two - but the LIVE is a must do! If you are already doing a monthly LIVE unboxing, start layering in a couple more unboxings until you work your way up to doing all five. It’s not about being overwhelmed, it’s about making progress.
And when you do these monthly unboxings, I have three tips for you to keep in mind:
Always invite your subscribers - specifically to your LIVE unboxings.
It’s a connection point.
They provide instant social proof.
They’ll love to show up with you and share their excitement!
Always give a sneak peek of the next month’s box.
Create excitement and anticipation.
Give subscribers a reason to show up to the LIVE.
Always have a call to action.
Join now.
Get on the waitlist.
Join me for this episode as I walk you through five ways you can do a monthly unboxing - and connect with your audience - every month.
Join me in all the places:
Facebook
Instagram
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!
Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams
Building connections. Creating excitement and FOMO. Growing your waitlist. Gaining new subscribers. There are so many reasons you need to make a monthly unboxing part of your subscription box marketing strategy.
You know the why, let’s talk about the how. How can you do a monthly unboxing FIVE different ways every month? Simply follow this checklist.
Live Unboxing - this is a MUST. Turn on the camera, invite your followers and subscribers, and take them through the box. Don’t overcomplicate it:
Set the date
Set the stage
State your hook
Encourage engagement early
Tell the story of the box (your curation process)
Show each piece and how it ties to the next
Give the audience a call to action (subscribe, join the waitlist, grab one of the extra pieces)
Email Unboxing - using the same content you just created for the LIVE.
Blog Unboxing - turn the email unboxing into a blog post.
Short Video Unboxing - while taking pictures for social media, the blog, and the email, shoot a boxing or unboxing video
Use on Reels, TikTok, YouTube Shorts, Pinterest, etc.
Story Slide Unboxing - create three-five slides to use in picture stories.
If you’re not currently doing a monthly unboxing, don’t try to start doing all five. Instead, start with one or two - but the LIVE is a must do! If you are already doing a monthly LIVE unboxing, start layering in a couple more unboxings until you work your way up to doing all five. It’s not about being overwhelmed, it’s about making progress.
And when you do these monthly unboxings, I have three tips for you to keep in mind:
Always invite your subscribers - specifically to your LIVE unboxings.
It’s a connection point.
They provide instant social proof.
They’ll love to show up with you and share their excitement!
Always give a sneak peek of the next month’s box.
Create excitement and anticipation.
Give subscribers a reason to show up to the LIVE.
Always have a call to action.
Join now.
Get on the waitlist.
Join me for this episode as I walk you through five ways you can do a monthly unboxing - and connect with your audience - every month.
Join me in all the places:
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!
Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams
Released:
Jul 5, 2023
Format:
Podcast episode
Titles in the series (100)
014: 4 Ways to Build Your Audience with Tiffany from Good Habit Box Co.: You have the subscription box idea, now it’s time to build the audience who will actually subscribe to your box. Building an audience from the ground up can seem a little overwhelming. This week I’m speaking with Tiffany LeBaron Ray, founder of... by Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box