Oceans provide safety, a way of life, economic sustainability, and food for the entire planet, yet over 80% of the world’s oceans are unmapped and unexplored. Now, we have the tools and technology to empower true ocean discovery. The limited knowledge we have of oceans has already produced trillions of dollars in economic benefit and insight that led to life-saving medications. With data and a renewed focus on building a sustainable future, the world’s oceans can yet again provide an unparalleled opportunity for growth. Key takeaways: Everyone is impacted when oceans aren’t cared for as food supplies, shipping industries, and national security depend on healthy oceans. Entrepreneurs, academics, and investors should collectively focus their creative energies on thinking about the triple bottom line: environment, community, and profit.  This requires working with and learning from Indigenous communities since much of our coastline is cared for by Indigenous peoples.Canada has the right opportunities and resources to lead in ocean innovation, but what’s missing is a critical mass of advocacy for a sustainable future for oceans.