In this episode, Elizabeth speaks with sisters Marika and Ilana who started their namesake label Lanamara when they couldn't find handbags that sparked a sense of modernity and uniqueness but also practicality.After previously making clothes for themselves which reflected their open-spirited style and sensibility the pair thought it was an opportunity to bring this same influence to the Australian handbag and accessories market.Marika and her mother, Maureen a talented artisan herself, started making bags from their home studio for family and friends and after receiving encouraging feedback the sisters undertook considerable research before deciding to head to India to find artisans to create their designs.Their range of bags, baskets & accessories strike a balance of being both aspirational and accessible.After launching their first collection in December 2020 they have just released a limited edition Australian-made capsule collection.You can find Lanamara at:Website: www.lanamara.com Instagram: @lanamara_australiaIf you want to take your Fashion Business Development to the next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.JOIN OUR PROGRAMME - ENROLMENTS ARE NOW OPEN UNTIL JUNE 30thIf you want to make the Fashion Business your Business in 2021/22 – then head to our website and watch the replay of our last Info Session & QA.Enrolments are now open and can be completed online.If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective– book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!See omnystudio.com/listener for privacy information.