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058: Starting a Luxury Brand from Scratch with April Scott of The Villa

058: Starting a Luxury Brand from Scratch with April Scott of The Villa

FromFrom Zero to Foundr Podcast


058: Starting a Luxury Brand from Scratch with April Scott of The Villa

FromFrom Zero to Foundr Podcast

ratings:
Length:
39 minutes
Released:
Apr 22, 2022
Format:
Podcast episode

Description

6 years ago, April Scott started a clothing business and shut it down because she could barely make a sale. But after taking the foundr Start and Scale course this past year, she launched The Villa and sold $12K of products in 2 months. The Villa is a luxury sleepwear brand for women that will make them feel feminine, fun, fierce, and comfortable. April's mission is to make sleepwear for those special moments (weddings, maternity photoshoots, and girls' trips) while creating a community of women with the same self-confidence she's gained by starting a business.    Listen to Mollie and April discuss:  How her day job in mining helped build her business How she used Fiverr to find a graphic designer  Tips for organizing a successful product photoshoot  The importance of building relationships with models  How 85% of The Villa's referrals come from Instagram Being in the top 5% of Shopify stores in her launch week How to use trending music to help boost TikTok videos And much more luxury good ecommerce advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
Released:
Apr 22, 2022
Format:
Podcast episode

Titles in the series (64)

At Foundr, we’re on a mission to democratise entrepreneurial education, and on our way to building one of the largest online schools in the world for entrepreneurs. We interview some of the greatest founders of our generation (Mark Cuban, Seth Godin, Tim Ferriss, Tony Robbins, Barbara Corcoran, Daymond John & many more) to find out how they did it, so you can too. However… in this series, we’re doing things a little differently. We’re working with our own students in our community, who are in the deep within the process of building their very own successful business. These are the founders of tomorrow, who’ve stood where you are- and are on the way to building the business of their dreams. Now, before we jump in-- our lawyers have told us to tell you this, of course we can't guarantee you will have results like some of the stories we’re about to share in this show, and as you know-- with any business it's a lot of hard work in addition to completing any online course. That said, welcome to ‘From Zero to Foundr’.