Michelle Hu had just finished University and was about to go on a big summer holiday to South America. 
Then she broke her ankle. 
Suddenly Michelle was bedridden with three months off. As someone who had always wanted to start a business, Michelle used this time to launch Etoile Collective, A feel-good brand delivering thoughtful and functional beauty solutions. 
Michelle's first order was just 30 acrylic makeup organisers. She made an Instagram, a website and over the course of a month she sold out. 
Six years on and Etoile Collective is a seven-figure business.
Even Michelle herself never thought this would be possible, so how did she do it? And how has organic and real content contributed to the brand's success? 
THE END BITS 
You can keep up with all things Etoile Collective on Instagram or online at  www.etoilecollective.com.au
The Lady Startup team want to help you conquer self-doubt and create killer socials! In just seven days we'll show you how to combat your camera nerves AND give you tips on how to film a great piece of content. Sign up now at www.ladystartup.com/pages/show-up-on-socials
If you're looking for a group of fellow like-minded Lady Startups why not join our group, the Lady Startup Lounge! 
CREDIT 
Host: Shazzy Hunt
Guest: Michelle Hu
Producer: Mikayla Floriano
Audio Production: Ian Camilleri 
Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/
Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/
Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/
Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/
Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.