In 2013 Instagram looked nothing like it does now. 
People were sharing super saturated photos of their dogs, their feet and what they were eating at their local cafe. 
But no one was using Instagram to market their business. 
Jess Hatzis-Walker and her co-founders knew that consumers were ready for a social first business model, so they gave it their best shot and launched Frank Body, a honest coffee with a cheeky voice. 
Soon enough Aussies everywhere were posing nude, or in a robe covered in this magic coffee scrub. It was the thing everyone wanted to get their hands on.
Almost a decade on and Frank Body have over 800K on Instagram, they ship products to over 150 countries and sell one bag of scrub every minute. 
So how did Jess and her co-founders know that such a distinctive marketing strategy would work? And did she ever anticipate this level of success? 
THE END BITS 
You can keep up with all things Frank Body on Instagram @frankbod and online at www.frankbody.com
Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win one of six $100 Gift Vouchers!
Keep up with emerging trends on Tiktok and Instagram by following @ladystartup on Instagram.
Looking to go into business with friends or family, check out our Bussiness Partner Checklist on www.ladystartup.com
CREDIT 
Host: Shazzy Hunt
Guest: Jess Hatzis Waller
Producer: Mikayla Floriano
Audio Production: Leah Porges 
Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/
Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/
Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/
Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/
Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.