Genevieve Rosen-Biller always wanted to be a journalist. She worked for over ten years in the industry before taking the leap and co-founding a business. So what changed? 
Well, In 2014 Gen and her husband Alan stumbled upon a gap in the market, linen bedding at an affordable price point. Gen utilised her skills in digital media to market Bed Threads in a way that was unique to her style - clean, aspirational and minimal.
And through the powers of social media, a distinctive marketing strategy and an email list Bed Threads was an instant sell-out.
Today Bed Threads is more than just sheets, it's a community with over 300K followers on Instagram and growing. Their unique brand is a combination of lifestyle, interiors and wellness. So how did Bed Threads disrupt an already saturated market? And what is Gen's advice to other Lady Startups wanting to cultivate a community?
Genevieve joins Georgia Love...
LINKS
You can follow Bed Thread's journey on Instagram or online at bedthreads.com.au
CREDITS
Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear
Guest: Genevieve Rosen-Biller
Producer: Mikayla Floriano
Executive Producer: Elissa Ratliff
Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/
Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/
Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/
Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/
Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.auBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.