Jodie Fox founded Shoes of Prey in 2008 with her husband and his friend. The business allowed women to design their own shoes online and have them shipped anywhere in the world.
They broke even at two months, hit multi-million dollar revenues in under two years, and raised tens of millions of dollars in funding from top-tier investors. 
But in 2018, the business failed.
In part one of this conversation, Jodie tells Mia Freedman about how she built a ‘Purple Cow’ into her business, the smart way she pitched to investors and what she did when it all started to go downhill.  
Check out Jodie’s book here - https://booktopia.kh4ffx.net/oENDW. 
Find out more about the Lady Startup Idea Kickstarter course here - https://www.ladystartup.com/pages/idea-kickstarter
Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/
Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/
Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/
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Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au
CREDITS:
Host: Mia Freedman, co-founder of Mamamia and founder of Lady Startup
Guest: Jodie Fox
Producers: Leah Porges and Samantha McDonaldBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.