This is the 2nd in a 5-part series with Business owner and Coffee Roasting Consultant, Todd McCarthy from Full Spectrum Coffee based in Coffs Harbour, Australia. In this series, having recently launched his latest coffee business, Full Spectrum, Todd gives us insight into 'Launching a Coffee Roasting Brand Today'.In this episode of the podcast series, Todd gives us insight into the decision-making process for arriving at the roasting style you'll choose for your coffee roasting brand.Connect with Todd and Full Spectrum:LinkedIn here: https://www.linkedin.com/in/todd-mccarthy-9268aa145/ Instagram here: https://www.instagram.com/fullspectrum.coffee/ Website: https://fullspectrum.coffee https://www.mapitforward.coffee ••••••••••••••••••••••••••••••••? This episode is brought to you by Map It Forward's first on-demand online workshop "How To Become a Coffee Consultant" available now through Coffee Knowledge Hub's digital learning platform. Find out more here: https://mapitforward.coffee/workshops ••••••••••••••••••••••••••••••••?Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward ••••••••••••••••••••••••••••••••? Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting ••••••••••••••••••••••••••••••••? Want to become a coffee consultant? Read this: https://mapitforward.coffee/blog/should-you-become-a-coffee-consultant ••••••••••••••••••••••••••••••••? Check out the audio version of our podcast here:Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg ••••••••••••••••••••••••••••••••? Watch the podcast on Youtube: https://bit.ly/3ouyFYW ••••••••••••••••••••••••••••••••Connect with us:? email: support @ mapitforward.org? Website https://mapitforward.coffee/contact ? Instagram: https://www.instagram.com/mapitforward.coffee/ ? Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••? Check out the MAP IT FORWARD Middle East Podcast hosted by Sara Alali. We're in the process of updating the English translations for them so check them out here: https://mapitforward.coffee/middleeastpodcast