57 min listen
E175: An Interview with Mike Jackness
E175: An Interview with Mike Jackness
ratings:
Length:
70 minutes
Released:
Aug 27, 2018
Format:
Podcast episode
Description
Hello everyone! It’s Dave again bringing you what is perhaps our most special episode yet. Today we have Michael Jackness on the other end of the microphone. In these podcasts, we often hear Mike talk about his real-life experiences in running an ecommerce business. What many don’t know is that he got his start in digital marketing as an online poker affiliate business back in the early 2000s. On this particular podcast, Mike shares what it was like to start this kind of business and scale it to become a highly profitable company. Aside from the highs, he’ll also delve into the lows of being in this industry and reveal the reason why he finally decided to retire. Mike had a personal interest in poker from an early age. His grandfather and uncles gambled and he grew to enjoy it as well. Gambling. He got started as an affiliate in early January 2004. While playing on an online poker tournament one night, he was also surfing online poker websites. While browsing within the site’s terms and conditions, he stumbled on the affiliate page. Essentially, the website was offering $50 per person for people who can bring in 1-9 players in a month and $70 per person for those who can bring in more than 10 people. Mike thought he didn’t know enough people personally to make money out of this venture so he gave away a book through a penny auction on Ebay. Around this time he reached out to PartyPoker and struck a deal that he would be paid $200 per person if he could have 200 people sign up on a monthly basis. This was how PokerSource was born. The company Mike founded with his cousin a friend would reach profits in the seven-figure range. The trio would move operations to Costa Rica in 2006 but would suffer a setback shortly after due to the Unlawful Internet Gambling Enforcement Act. He would retire from the industry at the end of 2010, which is great timing as the infamous Black Friday would take place on April 15, 2011. Other Useful Resources: EcomCrew Premium Thanks for listening to this episode! If you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!
Released:
Aug 27, 2018
Format:
Podcast episode
Titles in the series (100)
Tools and Techniques to Improve Conversions: In today’s episode we’ll be talking about how to modify your conversion for your e-commerce store for your checkout page and cart page to increase your checkout rate. These are methods we’ve used that have worked on our websites,... by The Ecomcrew Ecommerce Podcast