Ash Rust, startup entrepreneur and pre-seed investor, discusses what he looks for in founding teams, why the best founders succeed, how he evaluates companies, and what opportunities he’d fund if he saw the right pitch. Listen and learn... The three common attributes of the best startup CEOs What Ash looks for when coaching entrepreneurs The best pitches Ash has heard recently… and a few bizarre ones “The one that got away” Ash missed Ash’s advice for a younger version of himself Learn more about the amazing companies Ash discussed at Sterling Road.