What’s one of the few franchise markets that continues to grow year after year in customer spend? Hint: it’s furry, and it has four legs.Over 90% of people view their pets as family— meet the one franchise looking to make a splash in the pet health and wellness space. Jacob Lee, franchisee to Scenthound, chats with the Wolf about why he chose to pursue the pet grooming business and how Scenthound’s membership-based model is redefining the way we think about the traditional pet grooming payment structure. Then, he and Wolf discuss why franchise location is one of the most critical aspects of franchising and how to narrow down the best sites for your franchise. 0:00 Intro/Background6:11 Considering Career Paths10:35 Narrowing Down the Search15:16 Dogtopia vs. Scent Hound20:33 Competition 22:48 The Scent Hound Model29:00 Franchising Lessons Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. Follow Scenthound:https://franchise.scenthound.com Follow Jacob: Twitter: https://www.twitter.com/Jacoblee295LinkedIn: https://www.linkedin.com/in/jacob-lee-9803a480/Email: jlee@scenthound.com Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.  Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees? Visit Harri.com to learn more. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.  Thank you so much! Check out The Wolf’s newsletter and YouTube channel. Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf