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How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)

How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)

FromMarketing Against The Grain


How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)

FromMarketing Against The Grain

ratings:
Length:
22 minutes
Released:
Jun 13, 2023
Format:
Podcast episode

Description

For the next 6-18 months, there’s a huge opportunity to leverage these tools to drastically change your conversion rate.

Kipp and Kieran dive into 3 AI-powered experiments that will skyrocket your marketing conversion rate. Learn how you can train an AI agent to automate work, how The Hustle used Midjourney to reduce cost per acquisition on subscribers by 300%, and a debate around if AI tools will increase conversion or be commoditized.

Mentions

The Hustle https://thehustle.co/ 

Midjourney https://midjourney.com/ 

AI Explained https://www.youtube.com/@ai-explained- 

Open AI API https://openai.com/blog/openai-api 

Zapier https://zapier.com/ 


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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Released:
Jun 13, 2023
Format:
Podcast episode

Titles in the series (100)

If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!