After 15 years in the fashion industry Jia Wertz launched Studio 15 (her own business) on the public in 2015 and now has 10,000 customers buying her off the peg and bespoke dresses. Since launch she's also helped 30 African women start their own business. There are many clever layers to Jia's business and you're just going to have to listen to get it all - but key themes are sticking to your plans, listening to your customers, the power of pop ups and some killer social media tips.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy