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Sports Marketing to Advancing Women with NextUp's Lisa Baird

Sports Marketing to Advancing Women with NextUp's Lisa Baird

FromThe CPG Guys


Sports Marketing to Advancing Women with NextUp's Lisa Baird

FromThe CPG Guys

ratings:
Length:
47 minutes
Released:
Jun 3, 2023
Format:
Podcast episode

Description

The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women.Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/lisa-baird-4b91991/Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/Follow NextUp online at: http://www.nextupisnow.org Lisa answers these questions:1) Lisa, your career has some elite brands in your background but you are clearly the marketing queen.Take us through the years at NFL, USOC, IBM, GM, P&G - wow wow, and now as CEO of NextUp. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from marketing to advancing equality?2) What does equality mean to you and why NextUp? What is special with NextUp?3) Male allyship - it could remain simply a word with no next steps or outcomes. How do we prevent that - what is real male allyship?4) Take us through the education series at NextUp and all the event programming - what can a member expect all year?5) What traditional challenges have you seen over the years in your own career growth in marketing to leadership positions that inspire you and led to you to lead this causet?6) I already know you will be a trailblazer here. What are your year 1 goals and are you setting a 3 year strategy? How will you measure success?7) Let’s go to talent. No organization can be successful without the right leaders? What makes a good leader - what is their DNA? How do they connect with members and lead this cause?8) What's next for you and NextUp? What is the call to action for our audience?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 
Released:
Jun 3, 2023
Format:
Podcast episode

Titles in the series (100)

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com