What’s the best way to build your email list without the help of paid advertising? Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience. She sits down to chat with Daniel about the art of reverse engineering, her top takeaways for organically growing a newsletter audience, and why you really need to stop planning and just start doing when it comes to marketing. 0:00 Intro/Background2:15 Tactics for Growing an Audience7:22 Things Top Creators are Doing16:40 Podcast Promotion20:40 Things I’ve Learned22:56 Paid Advertising Lessons28:56 A Hill to Die On29:07 Find Us  Follow Chenell: Website and Newsletter: https://www.growthinreverse.comLinkedIn: https://www.linkedin.com/in/chenellco/Twitter: https://www.twitter.com/Chenellco Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com