Ann is the best selling author, CCO and keynote speaker who knows exactly what great content looks and sounds like. She’s ready to open her playbook wide open.Join Daniel and Ann for this AirMeet virtual event as Ann gets into her content framework, building an audience, plus AI platforms and their role in content creationFollow Ann:LinkedIn: https://www.linkedin.com/in/annhandley/Twitter: https://twitter.com/MarketingProfsKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working in collaboration to produce amazing podcasts and more. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:02 How I Think About Great Content07:43 Content Is Not A Performance Piece15:12 Serving The Audience19:47 The Inspiration To Write21:52 The Importance Of Half Baked Ideas24:39 4 Drafts, 4 Purposes28:18 No Such A Thing As Writer’s Block32:39 One In A Million Copywriting Tip42:18 Writing From Experience