Matt and Rhode discuss challenges faced by sales professionals in today's evolving market. Episode Highlights: [3:30] - Matt and Rhode discuss salespeople struggling to adapt to the changing times and common objections faced by newcomers.   [8:00] - Matt emphasizes the importance of a strong sales foundation, comparing it to Steph Curry's training regimen. They note the consolidation of offers and the decline of certain sales approaches.   [13:00] - The conversation highlights the need for salespeople to adapt and evolve their techniques in response to a changing market.   [18:00] - Matt warns against the dangerous assumption that a product will sell itself, referencing Coca-Cola's sales process and distribution strategies.   [25:00] - Rhode acknowledges managers recognizing the need for help, while Matt emphasizes the significance of sales skills and the importance of self-awareness in addressing weaknesses.