How do you serve a diverse membership that includes 3 year olds, 90 year olds, and everything in between? How do you make sure that your membership process maintains standards and is fair and equitable? How do you create new products and services that generate revenue and are true to the organization’s brand identity?In this episode of Associations Thrive, host Joanna Pineda interviews Trevor Mitchell, Executive Director/CEO, American Mensa. Trevor introduces American Mensa, discusses his journey to becoming ED, and talks about what American Mensa is doing to grow membership and thrive.  Trevor discusses:American Mensa’s diverse membershipHow the membership process is being revisited to ensure that it’s fair and equitable to all?Why the smartest people in the world need a community like MensaAmerican Mensa’s strategy of retaining membership in the post-pandemic worldAmerican Mensa’s communities and their value to the membershipNew products that services that will generate revenue and extend the brand, including a wine offering, and two TV showsHow American Mensa’s annual meeting is like no otherReferences:American Mensa websiteMensa International