This time last year, companies were giving away eye-popping rewards to retain talent. From BMW bikes to sponsoring vacations, they did it all to lure top talent. Times were good. Talent was scare. And start-ups and companies were flushed with money and endless capital. But, not anymore. On today’s show, why retention has gone from broad-based to focussed, open to hidden, and most importantly – equal to unequal. Companies are applying focussed strategies only for select top performers who are crucial to the bottomline. Retention, now, has become extremely targeted, discerning, and most importantly – triaged. Employees are often unaware of the goings on in the HR department, but they can definitely sense a shift. This episode will help you identify what’s changing and where you stand in your company. In fact, it will help you answer the question: does my company want to save me?Credits: Written and hosted by Akshaya Chandrasekaran, produced by Anushka Mukherjee, and engineered by Rajiv CN. Also check out Brady’s brand new newsletter, Present / Future, out now.  Subscribe to The Ken, India's first subscriber-only business news platform.