Everybody is cutting costs. Not because they want to. But because they have to. A few months ago, edtech Unacademy announced that they were making frugality as one of their ‘core values’ to focus on profitability. But can you really be a frugal company if it’s not in your DNA from the very beginning?In this episode, I speak to Somnath Mukherjee (AVP Business, Zerodha), Rahul Deorah (Finance Lead, Deserv), and Kavya Jain (Product Manager, FreeUp) to find out what its like working in a frugal company. And why every company can’t be frugal, even if they want to. Subscribe to The Ken: https://the-ken.com/Hosted, Written, and Produced by Shreevar Chhotaria