Is it possible to double or triple our competitors' revenue in an industry where almost every business sells the same products at barely the same price?In today's episode, Kent Coleman shares how he increased his auto repair shops' revenue without lowering prices, offering the same products their competitors offer, and without being a car guy himself, having little to no knowledge about cars whatsoever.Kent is a Speaker, Consultant, Author, and Big O Tires Franchise Owner. He owns six Big O Tires in Utah, and his stores are among the highest-producing stores in the nation. Kent is also a family man, a husband to Crystal, and the father of four children. He recently published "It's not about the mangos."Throughout our conversation, we delve into Kent's unique approach to sales, culture, and making connections. He shared details of his upbringing, the lessons he took from his failures before acquiring Big O Tires, and the values he got from his family and applied to his life.We also talk about Kent's book, how he came up with the idea of writing it, and the fascinating story of how learning to make connections saved his business. In addition, Kent shared his thoughts on employees' retention, culture, and more.Tune in to Episode 337 to learn how making authentic connections can transform into a shortcut to running a successful business.Some Questions I Ask: Would you please tell us about your background, including any turning points in your life that have significantly impacted you and mainly what you're doing today? (4:23) What have you learned about some of the essential things you can do to make people the main thing? (18:17) How do you care for your people so they want to stay? (23:54)In This Episode, You Will Learn: The moment Kent realized the corporate world wasn't for him (5:56) Kent talks about the experience of acquiring an auto repair shop without being a car guy (9:05) The story that inspired Kent’s book (10:56) How Kent manages to hire the best people to work for him (21:51) How the best way to benefit an organization is through focusing on its people (30:13)Resources: Big O Tires Utah website Tire Guy Kent website Book: Kent Coleman - It's Not About the MangosConnect with Kent: LinkedIn FacebookBecoming Your Best Resources: Becoming Your Best Website Email: support@becomingyourbest.comBook: Becoming Your Best Hosted on Acast. See acast.com/privacy for more information.