Real estate investors often jump into it as a way to diversify their investment portfolio and create some passive income streams. For some investors, the investing bug hits, and they discover they love it. The more you invest in real estate, the more you discover the parts you like--and the parts you don’t. That’s when you can begin to niche your assets. And the more you niche your career, the more lucrative you can become because you’ll have less competition. In this episode of Zen and the Art of Real Estate Investing, Jonathan welcomes guest Ashley Wilson of Bar Down Investments and Apartment Addicts. Ashley began investing in real estate with her husband in 2009. Today, she is the bestselling author of The Only Woman in the Room, has managed over $10 million in construction, and has been involved in over $120 million in transactions. Ashley’s success in the real estate world and her grit make her a force to be reckoned with. In this episode, you will hear: How Ashley was introduced to real estate and began investing as a way for her and her husband to diversify their retirement portfolio The reason they started their company, Bar Down Investments, and a coaching company called Apartment Addicts Why pride of ownership is important and how you can help tenants achieve that when you purchase a property Purchasing a distressed property and resolving the issues that come with that What Apartment Addicts teaches people about owning and managing multifamily assets The differences between landlord-friendly and tenant-friendly states and how having a niche can make it more lucrative What Ashley finds hardest about tenant management in today’s economic climate The biggest challenge for investors looking to purchase large-scale apartments Why grit matters in real estate investing The lessons she learned from watching her dad working hands-on in real estate Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at http://www.trustgreene.com/podcast/zen/043 to download it. Supporting Resources: Bar Down Investments - www.BarDownInvestments.com Bar Down’s YouTube channel - www.youtube.com/@bardowninvestments/videos Bar Down Investments on Facebook - www.facebook.com/BadAshInvestor Ashley Wilson on Instagram - www.instagram.com/badashinvestor Connect with Ashley on LinkedIn - www.linkedin.com/in/ashley-wilson-2835685 Ashley’s Twitter - twitter.com/BadAshInvestor Apartment Addicts - www.apartmentaddicts.com Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties/ Email - info@streamlined.properties   Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.