In this episode, Troy interviews Ivan Brewer the Founder and Managing Director of Peiso Profitability Software based in Townsville, Far North Queensland, Australia. Ivan has set up his business that guides managers and business owners to revolutionize their hospitality business to ensure profitability.   Ivan started to manage a profitability software that guides managers and business owners to revolutionize how the hospitality business operates. It is his expression of 25 years of hospitality experience and deep-seated drive to improve the profitability of the hospitality business industry. The hospitality business started in 2018 and has operated for over five years. It was growing over 6 FTEs and annual revenue of around 1 million dollars.   Ivan has stated that managing a hospitality business agency necessitates preparing for the challenges and opportunities that come with it. It is especially true due to the complicated ecosystem and tiny margin of the hospitality business industry. “It’s bloody hard,” he says, “ but it's a process of the belief that you believe them into existence. You’re taking something intangible and creating it into being tangible.”  This Cast Covers: Managing a profitability software that revolutionizes how the hospitality business industry operates.  Taking 25 years of hospitality experience and a deep-seated drive to improve the profitability of the hospitality business industry. Incorporates unique strategies and insight to magnify the critical drivers of a business’s performance.  Starting in 2018 have gone one to six FTEs over the last 12 months, now growing at about 100 percent every three months. Represents success as being able to help and see the business increase the profitability of customers by 100 grand in six months. Talks about how habits and changing behavior can hinder success. Recommendations on how an investor, owning your space, and proving there’s a reason why people should believe are crucial to success. Explains why growth and opportunities have no barrier or limit in a technology-driven world. Discuss how understanding the ecosystem, behaviors, and paradigm can be leveraged in expanding globally.  Suggest that committing yourself wholeheartedly to your belief, achieving goals through successful management and culture, and a complete immersion in knowledge within your space can ensure success.  Links: Ivan’s Linkedin Ivan’s Facebook Additional Resources: Peiso The Goal Book by Elihayu M. Goldratt Organizational Behavior Book by Stephen Robbins     Quotes:   “People are doing things now, so habit or their default behavior is a competitor, that's changing behavior is quite challenging.” —Ivan Brewer  “You need to own your space and prove that there's a reason why people should believe in what you do.” —Ivan Brewer “Tech provides in a sort of global, connected web world is phenomenal, and very exciting.” —Ivan Brewer “Understand the ecosystem, the behavior, and the paradigm and then simply leverage that.” —Ivan Brewer “It’s literally a process of the belief that you believe them into existence, you’re taking something that’s intangible, and creating it into being tangible.” —Ivan Brewer