Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment ??LearnThe importance of email marketing + key KPIsHow to start your email list + create value to grow itCase studies of orgs doing email well Today's GuestKatelyn Baughn, Founder, KB DigitalEpisode HighlightsKatelyn’s story and journey to where she is today (2:20)Tips for starting, analyzing and growing your email list (9:30)Cutting through the noise in crowded inboxes (20:00)Case studies (23:00)A powerful moment of philanthropy in Katelyn’s life (25:00)Katelyn’s One Good Thing: Take a break and rest. (27:00)For more information + episode details visit: weareforgood.com/episode/417.Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good We’re so excited to announce the launch of Fundraising is Funny - a new podcast launching in the We Are For Good Podcast Network with our good friends Lynne Wester and T. Clay Buck.Subscribe wherever you listen to podcasts, or you can come find them at fundraisingisfunny.com - Can’t wait to see you there. Support the showSupport the We Are For Good PodcastWe believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode ?Say hi?LinkedIn / Instagram / Facebook / YouTube / Twitter