18 min listen
Why We’re Still Mad About Apple’s MPP (and How Senders Can Adapt) with Oracle’s Chad S. White
Why We’re Still Mad About Apple’s MPP (and How Senders Can Adapt) with Oracle’s Chad S. White
ratings:
Length:
30 minutes
Released:
Apr 27, 2023
Format:
Podcast episode
Description
Chad White, Head of Research at Oracle Marketing Consulting and a 5x author of Email Marketing Rules, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy’s unexpected consequences and how it might unintentionally facilitate unethical marketing practices.
Released:
Apr 27, 2023
Format:
Podcast episode
Titles in the series (32)
What’s the Deal with Email Deliverability? (And Why Everyone Gets It Wrong): By day, hosts Guy Hanson and Danielle Gallant work with senders all over the world to help them tackle their toughest email challenges. Once they’re off the clock, this email dream team gets together to interview email marketing experts about email fails, tips and tricks, content that converts—and anything else that keeps senders up at night. It’s all part of their mission to answer the single most important question for senders: how can we give email subscribers what they really want? by Email After Hours: The Podcast for Email Senders