ESP vs Sender: Whose Responsibility Is It, Anyway?

BIMI, BIMI More: How to Boost Email Engagement with Tom Bartel, SVP of Data Services at Validity: By day, hosts Guy Hanson and Danielle Gallant work with senders all over the world to help them tackle their toughest email challenges. Once they’re off the clock, this email dream team gets together to interview email marketing experts about email fails, tips and tricks, content that converts—and anything else that keeps senders up at night. It’s all part of their mission to answer the single most important question for senders: how can we give email subscribers what they really want? by Email After Hours: The Podcast for Email Senders

23 min listen

What’s the Deal with Email Deliverability? (And Why Everyone Gets It Wrong): By day, hosts Guy Hanson and Danielle Gallant work with senders all over the world to help them tackle their toughest email challenges. Once they’re off the clock, this email dream team gets together to interview email marketing experts about email fails, tips and tricks, content that converts—and anything else that keeps senders up at night. It’s all part of their mission to answer the single most important question for senders: how can we give email subscribers what they really want? by Email After Hours: The Podcast for Email Senders

18 min listen

How to Automate Emails for Maximum Revenue with Jeanne Jennings, Founder and CEO of Email Optimization Shop: Jeanne Jennings, a twenty-year veteran in the email marketing space and the Founder and CEO of Email Optimization Shop, discusses all aspects of email automation, from implementation tips to pitfalls. by Email After Hours: The Podcast for Email Senders

32 min listen

Quick Email Wins and Subject Line Secrets with Jay Schwedelson, Founder of Subjectline.com: Jay Schwedelson, President and CEO of Outcome Media and Founder of Subjectline.com, offers a masterclass on easy email wins to boost subscriber engagement. He’ll share quick, cost-effective strategies to optimize all elements of the email—from subject lines to CTAs. by Email After Hours: The Podcast for Email Senders

30 min listen

Stop! It's Scammer Time: In this hosts-only episode, we’ll explore the weird, wacky, and dangerous world of email scams. We’ll share some great stories, valuable tips, and maybe even a few surprises. by Email After Hours: The Podcast for Email Senders

34 min listen

Why We’re Still Mad About Apple’s MPP (and How Senders Can Adapt) with Oracle’s Chad White: Chad White, Head of Research at Oracle Marketing Consulting and a 5x author of Email Marketing Rules, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy’s unexpected consequences and how it might unintentionally facilitate unethical marketing practices. by Email After Hours: The Podcast for Email Senders

30 min listen

Testing, 1, 2, 3: Innovative Email Testing Strategies with Auto Trader’s Sarah Jones: Sarah Jones, Senior CRM Manager at Auto Trader, shares her expert advice on email testing—and some of the most surprising things she's learned from her tests. by Email After Hours: The Podcast for Email Senders

24 min listen

Risky Business: Navigating ESP Migrations, SMS, & Other Email Challenges with Michael Cabral, Sr. Manager, Email Operations and Strategy at J. Jill: Michael Cabral, a seventeen-year veteran in the email management space and the Senior Manager of Email Operations and Strategy at J.Jill, walks us through a step-by-step checklist for migrating ESPs. Plus, he’ll share J.Jill’s go-to strategies for keeping subscribers engaged through email and SMS marketing. by Email After Hours: The Podcast for Email Senders

25 min listen

Using Email to Improve the Ecommerce Buying Experience with Michael Affronti, SVP at Salesforce Commerce Cloud: Michael Affronti, SVP and General Manager at Commerce Cloud, uses his nineteen years of domain experience to shed light on how companies need to use emails to raise engagement levels by offering personalization options to get to know the customer better. by Email After Hours: The Podcast for Email Senders

24 min listen

How Our Big Campaign Ended Up in the Spam Folder: In this episode of Email After Hours, Kate Adams, Senior Vice President of Marketing at Validity, and Jason Crichton, Director of Customer Success, join hosts Guy Hanson and Danielle Gallant to discuss how one of Validity’s high-profile campaigns landed in the spam folder—and what senders can do to avoid the same fate. by Email After Hours: The Podcast for Email Senders

31 min listen

The Role of Empathy in Email Marketing with Kate Barrett of eFocus Marketing: Kate Barrett, a twelve-year veteran in the email marketing space and founder of eFocus Marketing, shares her insights on how to add empathy to email campaigns in a way that is authentic and credible. by Email After Hours: The Podcast for Email Senders

24 min listen

New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA): In this episode, we share new research from the DMA that reveals what subscribers really want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines. by Email After Hours: The Podcast for Email Senders

36 min listen

Email & SMS as Complementary Forces with Karen Talavera: Karen Talavera, Founder and Principal at Synchronicity Marketing brings her thirty years of digital marketing experience and shares her insight on how by using SMS marketing correctly, you can turbocharge your email campaigns. by Email After Hours: The Podcast for Email Senders

37 min listen

The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley: In this new episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers. by Email After Hours: The Podcast for Email Senders

30 min listen

The Loyalty Loop: Turning Automated Emails into Customer Loyalty Gold: Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections. by Email After Hours: The Podcast for Email Senders

24 min listen

Stay out of ‘Haus: How to Avoid Being Listed by Spamhaus: In this episode of Email After Hours, spam slayer extraordinaire Sridhar Chandran, Anti-spam Consultant at the Spamhaus Project, shares the secrets to staying on Spamhaus’ good side. He’ll cover the importance of consent, best practices, and proper list management to maintain a good reputation. Plus, he’ll reveal emerging trends in the online threat landscape, like subscription bombing and the use of AI in email. by Email After Hours: The Podcast for Email Senders

31 min listen

Oops! We Emailed Again: Turning Email Blunders into Brand Wins: In this hosts-only episode, we’ll delve deep into the world of Oops emails, exploring hilarious stories, handy advice, and the potential impact of these emails on subscriber engagement. by Email After Hours: The Podcast for Email Senders

27 min listen

The Email Personalization Paradox: Striking a Balance Between Clever and Creepy: In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy. by Email After Hours: The Podcast for Email Senders

25 min listen

Inbox X-Files: A Detective’s Guide to Solving Email Mysteries: Enter Alice Cornell, deliverability consultant and email sleuth extraordinaire. In this episode, we'll delve into captivating email cases, bewitching red herrings, and the basics that often trip up even the most experienced email pros. by Email After Hours: The Podcast for Email Senders

23 min listen

Privacy Please! How to Implement a Privacy-First Email Marketing Strategy with Anteriad: In this episode, Anteriad’s Karie Burt, Chief Data and Privacy Officer, and Courtney Cope, Vice President of Data, share their strategies for mastering evolving privacy legislations, collecting customer data, and leveraging Anteriad’s privacy-first mindset to build brand loyalty. by Email After Hours: The Podcast for Email Senders

33 min listen

ESP vs Sender: Whose Responsibility Is It Anyway?: In this episode, we’ll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena. by Email After Hours: The Podcast for Email Senders

34 min listen

Making Moves in the Inbox: How JLL Navigates Deliverability in The Commercial Real Estate Industry: In this episode, Lola Gandara, the first-ever Head of Deliverability at Jones Lang LaSalle (JLL), explains how she manages the many mail streams JLL operates and educates the team on email best practices. by Email After Hours: The Podcast for Email Senders

30 min listen

Back to Basics: 5 (Free!) Email Tactics to Beat Soft Consumer Demand: In this episode, we’ll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we’ll reveal the best ways to use these tools, and others! by Email After Hours: The Podcast for Email Senders

27 min listen

2023 Unwrapped: Email Marketing's Highs, Lows, and Holiday Showstoppers: In this special hosts-only episode, we're giving you the ultimate year-end roundup before you switch on your out-of-office messages and dive into holiday festivities. by Email After Hours: The Podcast for Email Senders

26 min listen

Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee: In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships. by Email After Hours: The Podcast for Email Senders

27 min listen

Love in the Inbox: Mastering Valentine's Day Email Campaigns: In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs. by Email After Hours: The Podcast for Email Senders

27 min listen

Booking a Ticket to Email Success with Ice Travel Group: To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group. He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more. by Email After Hours: The Podcast for Email Senders

30 min listen

5 Stats Email Marketers Need to See in 2024: In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they’ll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more. (PS: To read the full report, visit: bit.ly/3TRQCAx) by Email After Hours: The Podcast for Email Senders

26 min listen

Navigating Yahoo and Gmail’s New Bulk Sender Rules Like a Boss: In this episode, we’re talking to Marcel Becker: the Senior Director of Product Management at Yahoo. We’ll do a little mythbusting, address the biggest questions and misconceptions that have come from new requirements, and give senders practical advice to navigate them. by Email After Hours: The Podcast for Email Senders

35 min listen

Email for Entrepreneurs: Moving from Clicks to Business Conquests: In this episode of Email After Hours, Tyler ‘Sully’ Sullivan dives into how to build genuine relationships through email marketing, how engaging conversations drive loyalty in low-frequency markets, and the importance of “doing the unexpected.” by Email After Hours: The Podcast for Email Senders

24 min listen

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ESP vs Sender: Whose Responsibility Is It, Anyway?

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