Today I’m speaking with 36-year veteran direct response marketer Brian Kurtz, about how you can master your marketing mindset! In this episode you’ll learn: There’s a power in having true relationships - and it’s not just about having the most Facebook friends Marketing isn’t everything, it’s the only thing (and it’s not evil)! Why it’s better to own a niche than the world! How asking yourself this single question can lead to powerful revelations The Internet is the ultimate direct marketing medium, but the results have to be these two things… The concept of “RFM” and how it can be applied to your business Your mentors choose you (not the other way around) What you can do to write, even if you don’t like doing copy The “40/20/20” rule of direct marketing Three powerful quotes that can help the frustrated entrepreneur - today!