Today we look at two topics that, maybe surprisingly, intersect: charity organizations and online ad tracking.

Ad tracking isn't new—luxury brands used to place their advertisements specifically in newspapers that delivered to high-income zip codes. But today's ad tracking supercharges that match-making game with a complex, opaque machinery that can track what you do online, what websites you visit, what browser you use, and even your gender, religion, and political bias.

To help us better understand how charity organizations utilize ad tracking tools—and why that could concern some users—we’re speaking with Chris Boyd, lead malware intelligence analyst for Malwarebytes.