Why do we care so much when a crummy t-shirt gets shot out of a cannon at a sporting event? 

It's all about the power of "free," a price point that makes us feel high and act so irrationally that we forget that even free stuff comes with a cost.

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.