In episode twelve of the Glow Journal podcast, host Gemma Watts sits down with Marianna Hewitt and Lauren Gores, founders of Summer Fridays.Prior to launching their own brand, Marianna and Lauren spent years cultivating their own social media following and in fact Marianna was one of the very first people, globally, to champion the YouTube beauty tutorial movement. Having both studied Broadcast Journalism, Marianna and Lauren knew how to work to a deadline, self-produce and create content for a global audience. 2014 saw Marianna and Lauren launch their respective blogs and the years that followed saw them transition their initial success online into full time businesses. March of 2018 saw the launch of the Summer Fridays Jet Lag Mask- a singular product, the first of three released under Marianna and Lauren’s own skincare company, that completely revolutionised the masking category. The product became what appeared to be an overnight success, despite it spending over two years in development, and the brand is now available almost worldwide. Fresh off a plane from Los Angeles, this In this conversation sees Gemma chat to Marianna and Lauren about influencer currency, their grassroots approach to product development and their unique positioning as influencer marketers. You can read this interview now at: glowjournal.com/interview-marianna-hewitt-lauren-goresFollow Marianna Hewitt on Instagram at @marianna_hewittFollow Lauren Gores on Instagram at @laurengoresFollow Summer Fridays on Instagram @summerfridaysStay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.