#23 Emily Parr went from working in PR at Vera Wang to founding her boutique PR agency where she specializes in beauty brands founded by women. She is, in fact, working with brands such as Summer Fridays, founded by the influencers Marianna Hewitt and Lauren Gores, Briogeo, Something Navy, Drunk Elephant and wellness brands too. I asked her what are the best PR strategies for new beauty brands, the future of PR and why digital is more important than print publications.poke-pr.com For more fashion career tips visit glamobserver.comRegister to the free masterclass on how to get a job in fashion in 7 days: https://glamobserver.easywebinar.live/registrationTake your career in fashion to the next level with our membership program https://www.glamobserver.com/membership-plans/