Muslim Organizations are usually all over the place... Youth program here, a Qiyam program there, a family event next week, a conference next month, an interfaith event the month after that, a Dawah Table, Feed the homeless...the list goes on and on and on!
When we ask leaders from an organization what their mission and vision is, we get 10 different answers from 10 different people even though they are ALL part of the same team.
Or when we ask them, "Who is your audience? Who is it that your organization serves?" Again, we get different answers from different people.
Someone says, "It’s Muslims in the community." (which is way too vague by the way), another will say "It’s the youth!", someone else will say "It’s the paid members.", while others say "It’s the Bengalis (or another ethnicity) in the community!"
And so on..
If this describes you or your organization, you’re not alone. 100’s of Muslim organizations go through the same challenge.
This is where Strategic Planning Comes in. In this episode of the Oaktree Institute Podcast, we interview Tarek Mourad who conducts Oaktree’s Strategic Planning Workshop.


1:33 - 4:22 Why is Planning Important?

5:30 - 12:06  What is Strategic Planning?

12:40 - 14:06 Internal and Externals of an Organization

13:43 - 18:29 The Vision, The Mission, and The Why

18:35 - 21:35 Refining The Vision, Mission, and The Why

21:36 - 24:27 - Emotional Intelligence for Organizations

24:40 - 29:00 - Understanding Audience Segments

29:25 - 34:40 Serving Audiences Differently According to Their Needs

34:41 - 38:37 Staying True to Mission and Vision

38:40 - 39:35 Partnering With Other Organizations

40:10 - 41:40 Long Term Sustainability 


Links and Contact Information 


Full Details Of Strategic Planning Workshop: bitly.com/otispworkshop

What is Oaktree Institute? bitly.com/oaktreebreakdown

Connect With Oaktree: linktr.ee/oaktreeinstitute or requests@oaktreeinstitute.org

Connect with Rami Kawas: rami@oaktreeinstitute.org

Connect with Tarek Mourad: tarek@soaringrevenues.com

If you need help with your Non-Profit Organization, fill out our Muslim Organizational Assessment: bitly.com/otifreeassessment. We will get in touch with you on how we can help!


The Oaktree Institute podcast is created to serve community leaders, activists, and volunteers working in non-profit organizations within the Muslim community! Please leave us a review!
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