While third-party apps like Shopify have made it possible for a company to get a virtual store up and running quickly, scaling that company requires higher levels of flexibility and control. Enter headless architecture, which allows companies to decouple the front end of the commerce platform (where the virtual storefront and content lives) from the back end, where all the data resides. Greylock general partner Mike Duboe sat down with Builder.io CEO and founder Steve Sewell, whose company provides a headless CMS with full drag and drop editing, and Carthook founder Jordan Gal, whose company offers a checkout optimization tool for stores in the Shopify ecosystem. This episode is the first in a series of Greymatter conversations focused on the evolving ecommerce ecosystem.