David Elichman is the vice president of global events at Information Security Media Group (ISMG), where he leads a global team that manages to create and curate events that attract thousands of cybersecurity professionals around the world In this episode of Cybersecurity Unplugged, Elichman discusses:   Using relevant content and compelling speakers to drive engagement; The evolution of technology to keep pace with the rapid increase in virtual and hybrid events; Calculating costs when managing the production of complex hybrid events; The significance of building brand trust with your sponsors, audience and speakers.