Esther Bonardi, VP of marketing at Yardi Systems and head of the REACH by RentCafe business unit, speaks with MHN’s Associate Editor Jordana Rothberg about what she has seen evolve in multifamily marketing during her more than 30-year tenure, as well as what’s ahead for the industry.
In this episode learn about where automation and SEO has gotten multifamily marketing today and where new technologies, such as AI driven search and marketing analytics, have the potential to take the industry in the future.
 
Follow along as Bonardi and Rothberg discuss:
·      The changes in the use of chatbots in the last
two to three years (1:00)
·      A national study on which sources drive the
highest lease volume for the lowest cost (3:10)
·      Search engine optimization to specifically target
today’s renter (4:30)
·      Where marketing analytics can take multifamily
marketing (9:30)
·      The next big thing: AI driven search (12:15)
·      A tool to get excited about (17:00)