In this episode, I talk about how Ford is looking to limit dealers' ability to mark up the new F150 Lightning over the MSRP. I go over Tesla’s latest delay of the Cybertruck. And, I talk about building trust with customers that aren’t happy about the current pricing situation due to low inventories.
Mike Talks Cars is a daily sales training podcast addressing current news, quick updates on new vehicles, and something from this Automotive Trainer that you can do to take your Sales skills to the next level. New mini-episodes, like this one, will be available Monday - Friday by 1 PM Eastern time. Subscribe and join me for this quick run through the  Automotive world. I am your host, Mike Little, and have spent my career training Sales Consultants and Managers on how to create and deliver world-class Customer Experiences. You can find more from me on my website protraininggroup.ca, and on YouTube.

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