11 min listen
Airbnb’s “Brand vs Search” Bet Pays Off #2302
FromMarketing School - Digital Marketing and Online Marketing Tips
Airbnb’s “Brand vs Search” Bet Pays Off #2302
FromMarketing School - Digital Marketing and Online Marketing Tips
ratings:
Length:
5 minutes
Released:
Dec 8, 2022
Format:
Podcast episode
Description
In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off.
[00:26] Major changes Airbnb has made to its marketing strategy in recent years.
[01:08] Why relying on brand marketing rather than SEO is a good move.
[02:18] The demand creation that comes with brand marketing.
[03:28] How to leverage things like search and social while focusing on your product.
[03:47] That’s it for today! Don’t forget to rate, review and subscribe!
[03:50] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
‘Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working’
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off.
[00:26] Major changes Airbnb has made to its marketing strategy in recent years.
[01:08] Why relying on brand marketing rather than SEO is a good move.
[02:18] The demand creation that comes with brand marketing.
[03:28] How to leverage things like search and social while focusing on your product.
[03:47] That’s it for today! Don’t forget to rate, review and subscribe!
[03:50] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
‘Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working’
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Dec 8, 2022
Format:
Podcast episode
Titles in the series (100)
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