In episode #2122, Neil and Eric talk about how to price correctly. These days there are plenty of companies that spend a fortune on marketing when it may be wiser to give away items and services at more affordable rates than to spend as much on marketing. Tune in to learn about the importance of pricing correctly, when you should price yourself below the competition, and why there is more than one strategy for optimal pricing. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Price Correctly. [00:27] Why it’s so important to price correctly. [00:48] When to price yourself below the competition. [02:05] Online tools and resources to help you price correctly. [02:44] The value of a metric and how to price accordingly. [04:10] Why there is more than one strategy to do optimal pricing. [04:52] Why you should ask yourself whether your pricing is too cheap or too expensive. [05:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:34] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles. [05:53] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Price Intelligently Pricing Creativity Win Without Pitching OpenView Venture Partners Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu