In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 6 Ways to Lower Your Cost Per Acquisition. [00:30] Why you should give away free services and create great offers. [00:45] How to use AB tests to lower your cost per acquisition. [01:04] Why you need to ensure that your messaging is clear. [01:24] What you can learn from your competitor’s ads. [01:39] Why you should test multiple creatives consistently. [02:24] Utilizing networks and platforms to optimize your business. [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:59] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Facebook Ads Eric Sui on Twitter Eric Sui on Instagram Neil Patel on Twitter Neil Patel on Instagram Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu