My friend Dr. James DiNicolantonio's new book, WIN: Achieve Peak Athletic Performance, Optimize Recovery and Become a Champion, is undoubtedly one of the most evidence-based books I've seen on athletic performance. The book teaches the underlying pillars of physical development and fitness, such as nutrition, muscle growth, fat loss, body composition optimization, recovery, supplementation, and much more. Dr. DiNicolantonio is a cardiovascular research scientist and doctor of pharmacy at Saint Luke’s Mid America Heart Institute in Kansas City, Missouri. A well-respected and internationally known scientist and expert on health and nutrition, he is on the editorial advisory boards of several medical journals and is the author or coauthor of approximately 300 publications in the medical literature. Dr. DiNicolantonio serves as the Associate Editor of Nutrition and British Medical Journal’s (BMJ) Open Heart, a journal published in partnership with the British Cardiovascular Society. He has shared his expertise on The Dr. Oz Show, The Doctors, and international news media outlets. Not only are there specific protocols for top athletic performance in his book WIN, but all the recommendations are backed by a wealth of scientific evidence. The theories and practices that have been formulated in the book are suitable for both beginners as well as advanced athletes, complete science nerds, bodybuilders, the average Joe or Jane wanting to lose an extra few pounds, and even top-tier elite athletes. Episode Sponsors: Qualia Mind: Start experiencing what the best brain fuel on earth can do for YOUR mindset with Qualia Mind from Neurohacker. To try it, go to neurohacker.com/ben for up to 50% off right now, and use code BGF at checkout for an extra 15% off your first purchase.  Timeline Nutrition: Timeline is offering 10% off your first order of Mitopure. Go to timelinenutrition.com/BEN and use code BEN to get 10% off your order. Colima Salt: Colima salt is harvested from the Colima salt flats in Mexico, and it's super delicious, super crunchy, and free of ocean-borne microplastics. With every purchase, you'll be supporting the salineros. New customers, get your first bag for free! Visit www.GreenfieldSalt.com - to redeem your free bag of Colima Sea Salt. ChiliSleep: These luxury mattress pads keep your bed at the perfect temperature for deep sleep, whether you sleep hot or cold. ChiliSleep sleep systems are designed to help you fall asleep, stay asleep and give you the confidence and energy to power through your day. Save up to 30% off the purchase of any new sleep system ButcherBox: ButcherBox is offering our listeners an incredible deal - two, 10 oz New York strip steaks and 8 oz of lobster claw and knuckle meat FREE in your first order when you sign up at butcherbox.com/ben.