PART TWO of THREE. 

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When is it ok to fire your buyer?

On yesterday's podcast, we discussed in great detail the importance of having and using a Proven Buyer Presentation, so your buyers will actually be educated on how they SHOULD be acting while working with you!

Let's assume you are now using a Buyer Presentation with each and every new buyer prospect. If you're not, then you haven't really hired them, nor have they hired you, so how could you 'fire' them?

Let's assume you've met with your buyers and presented to them, you've got the buyer agency signed ideally, and you've done your buyer prequalification questions.  In other words, you believe they're 'real buyers'. (Again, if you've skipped either step in the process, you really can't judge if they're going to actually work with you exclusively if they're qualified or motivated).  Decide to use both of those critical tools, so you now can decide if you should hire or fire them!

8 Reasons you should consider 'firing the buyer':

1 - You work hard to find them the next home to see, leave them text, voicemail and email that they should see it urgently...but they don't call you back until 3 days later, or maybe not at all.  You may want them to buy more than they want to buy, and / or, they may be working with someone else or lost their motivation.  Caution: Make sure they're not just vacationing somewhere or sick, before you decide they've ghosted you.  (Check their social media, etc). Communication is key.

2 - They are not actually pursuing their financing, in spite of your best efforts to connect them with a quality lender.  Check your facts first. Has the lender dropped the ball? Did they find out they're not qualified?  Some (mostly 1st time) buyers actually think the lender's letter of required documentation is actually optional.  Counsel your buyer prospect and see what's happening before you declare them a non-buyer.

3 - They won't sign your buyer agency agreement. Did you present to them why it's beneficial to them? If they still won't sign, why not? Maybe they want to keep their options open. Maybe you haven't instilled confidence in them. Maybe they just aren't comfortable for some other reason. Drill down before you break up with them. Is it you or is it them?