Welcome to this podcast episode, where we discuss the 12 things that the public looks out for when hiring a Real Estate Agent. Presenting are Tim and Julie Harris, America's #1 Real Estate coaches, and top exp Realty sponsors in the world. In this episode, we focus on the top five things that can make a real estate agent a "crappy agent". We will highlight some of the simple ways to fix these issues, while others will require some work. This topic is inspired by a recent article on HomeLight.com
The first thing that could make you a "crappy agent" is having terrible communication skills. This can come in many forms, and it's essential to remember that what you think is great communication may not be the same for your prospect or client. One common issue agents have is having no real communication plan. You should ask your client what they prefer and stick to one method throughout the buying or selling process.
Another communication issue is slow response time. You should have a policy in place, such as returning all messages on the same day or immediately if possible, and follow up furiously with leads. Having a full voicemail or blowing off buyer leads because you already have "too many buyers" can make you appear to be a crappy agent. To help you with your communication skills, you can join Premier Coaching by visiting PremierCoaching.com to get your Communications Guarantee and other coaching tools.
The second thing that can make you a crappy agent is a lack of familiarity with the market. This can come in several forms, such as only showing what you're personally familiar with instead of what the buyer desires. You may also assume that there are no homes available because your MLS has low inventory, and you aren't searching using other methods for your buyers. You may also be unfamiliar with the new construction inventory in your market, thus not showing or selling any new homes.
The third thing that could make you a crappy agent is not respecting the client's or prospect's time. Constantly being late, missing, or rescheduling appointments can make you appear unprofessional. Confirming all of your appointments and being on time can help you set an example and show your clients that you respect their time.
The fourth thing that could make you a crappy agent is speaking more than you listen and asking very few questions. This can confuse the other person, and you may not be able to deliver the results they desire. Instead, ask more questions and listen to the answers to be more efficient at delivering results. If you're talking more about yourself than getting to know your client and their needs, you may be a crappy agent.
Lastly, the fifth thing that could make you a terrible agent is your inability to actually get the job done. If a listing is sitting with few or no showings, you have a strategy issue, such as the price, pictures, and description. On the buyer's side, if you're working with buyers who are highly qualified and motivated but not in contract yet, you're not doing.
WARNING: 2023 Housing Market
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*We will also explain how to systematically approach each source, and recommend resources and discounts for you.
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