28 min listen
GE Ep 343 [2021] - The Secret to Creating Magnetic Messaging w/ Michael Zipursky
GE Ep 343 [2021] - The Secret to Creating Magnetic Messaging w/ Michael Zipursky
ratings:
Length:
28 minutes
Released:
Mar 27, 2023
Format:
Podcast episode
Description
CEO of Consulting Success®, Michael Zipursky, walks us through the two major components of marketing he stands by; ideal client clarity and the magnetic message with an added three parts on developing a magnetic message for your ideal client. Michael was born in Toronto and raised in Israel for 5 years of his infancy. When he moved back to Canada, Michael did not know a word of English. Feeling ostracized, he took this energy a funneled it into sports and himself. Once entering his first year at university, Michael and his cousin Sam started their own consulting business focusing on web design. Two more businesses later, they got back together to start Consulting Success® which he is now the CEO of. Tune in to hear Michael’s story… [01:09] Introduction to Michael Zipursky [02:36] Background [06:21] Two components for marketing [07:26] Ideal client clarity [12:09] The magnetic message [13:29] Three-part formula on developing a magnetic message [19:12] Consulting early stage startups [23:27] Consulting Success free resources [23:47] Favorite growth tool [25:35] Favorite book [26:48] Connect with Michael Resources: Connect with Michael: Website: Consulting Success® The Consulting Blueprint Michael’s Favorite Business Tool: Krisp Michael’s Favorite Book: The Infinite Game by Simon Sinek ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
Released:
Mar 27, 2023
Format:
Podcast episode
Titles in the series (100)
E3 - Jon Brody Shares How He Growth Hacked His Way to $265k MRR: How Ladder.io bootstrapped and growth hacked itself from startup to over $265,000 in monthly recurring income by Growth Experts with Dennis Brown